The F-150 continued to be a top seller. The F-250 looked basically the same as the F-150, but with heavy duty axles and suspension. The F-250HD, or Heavy Duty, really only confused buyers, as it was more in the class of the F-350 than the F-250. Things would get even more confusing in 1999, with the introduction of the Super Duty. The F-250, F-250HD, and F-350 were dropped in that year. The F-250 was sold as the F-150 7700 package.

There were several limited editions of this truck line during the 10th generation. The SVT Lightning package was sold once again in 1999. Harley-Davidson made a deal with Ford for a special trim line complete with Harley-Davidson logos. The King Ranch was sold for those who just weren't getting enough truck from the regular lineup. The SuperCrew cab was not technically a limited edition, but it was a special option for those who needed more room for human cargo.

Dodge and General Motors sales lagged as Ford's surged during this generation. Ford sold over 900,000 of these trucks in 2001. In 2002, Ford sales fell back slightly as Dodge brought out some redesigned trucks that were popular with drivers.

Motor Trend awarded the F-150 Truck of the Year in 1997. That was the first year it carried Ford's modular SOHC engine. A Heritage Edition of the F-150 was sold in 2004, even though the next generation of trucks were already being sold on dealer lots.

You can find plenty of these trucks on the used market. In fact, they are probably the most common type of truck out there right now. Many owners are selling them because they are approaching 10 years old, and they want a newer truck. That opens up a great opportunity for those looking to buy one, as they are less than a decade old and 1/3 to 1/2 the price of a new truck. Try looking on eBay for some great deals.